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An exclusive program developed by global agrifood tech accelerator GROW and leading incubator Farm491 to help UK and EU scale-up ventures capture the opportunity in Asia using Singapore as a gateway



This world-first program provides a bespoke package of support for entrepreneurs looking to grow their businesses in Asia, by taking an agile approach to developing, testing, and iterating their models for maximum impact.

Suitable for early-stage and growth companies, Pivot East is designed to help businesses quickly validate their fit for the Asian market and provide a roadmap to setting up an overseas presence.

Applications now open!


Singapore has long been a gateway for food exports to the region and is increasingly becoming "the place to be" as the leading innovation hub for agrifood tech


Join a world-class program with access to GROW and Farm491’s unrivaled networks of mentors and experts from across the globe

Program overview:

  • Program begins in Q1 2021

  • Twelve weeks split between the UK and Singapore:

    • Week 1-4 (UK): Establishing your roadmap for Asia

    • Week 5-8 (home country): Complete your assigned project and pre-work

    • Week 9-12 (Singapore): In-market customer discovery and testing

  • Receive strategic input and one-on-one support from the Farm491 and GROW teams

  • Create your own moonshot project plan to test, validate, and expand into a new market

  • Engage with experts and thought leaders from industry, academia, and the local agrifood tech scenes in Asia and Europe

  • Plug into the Singapore agrifood tech ecosystem and leverage it to launch into regional markets

  • Build your network by connecting with with potential customers, users, corporates, and farms

  • Pitch to AgFunder and GROW’s network of investors

  • Immerse in a new cultural experience by living in Singapore

  • Access dedicated workspaces at Farm491 in the UK and GROW in Singapore

Anticipated commitment:

  • At least one founder or senior team member (eg, CEO or CTO) to commit to the program 

  • In exceptional circumstances, the company can choose two people to complete each of the UK and Singapore parts of the program

Areas of interest:
Pivot East covers all agrifood sectors from land-based agriculture to fisheries to supply chain solutions. Examples include:

  • Aquaculture

  • Animal welfare

  • Climate change solutions (net-zero farming)

  • Alternative protein sources

  • Functional food

  • Controlled environment agriculture

  • Precision agriculture

  • Regenerative agriculture

  • Data platforms

  • Sustainable materials

  • Food provenance

  • Food traceability and assurance

  • Smart food systems

Eligibility criteria:

  • Company working in relevant sector

  • Incorporated in UK or EU

  • Product/service already developed

  • Two co-founders, or strong senior team, with evidence of working together for more than two years

  • Participating team members able to spend at least one month in the UK and one month in Singapore


  • £10,000 + VAT (if applicable)

Cost excludes flights and accommodation. Farm491 and GROW can provide information on where to stay during the program.

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Asia represents one of the fastest growing markets in the world, with 66% of the global middle class expected to reside in the region and a population expected to reach 5 billion in 2050 that will soon account for 60% of global consumption


GROW is Southeast Asia's first dedicated foodtech and agtech accelerator, with a focus on impact and sustainability. We are co-founded by AgFunder and supported by Enterprise Singapore. Located at the iconic BLOCK 71, the heartland of Singapore's startup scene, GROW is all about supporting local, regional, and international startups achieve global growth. Contact GROW here.

Farm491 is a leading UK-based technology incubator and innovation space focused on the future of farming and food systems. Based at the Royal Agricultural University, Farm491 supports entrepreneurs as they advance their businesses with potential for impact in the agricultural sector, focused around environmental sustainability, farmer empowerment, and food system resilience. Contact Farm491 here.

GROW is supported by the Singapore Government:

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